Bianca Balti Sharon Stone ne w s r # vil, rr. o # 3 sr* - v {.., ;.6 1. e lk Fti , # - ` : "" ; ‘4."5t', (kr travaillent et l’inventivité du fondateur de la marque. En vedette à Bâle, en 2014, la nouvelle collection Allegra, dédiée à sa fille et dont Fawaz Gruosi dit : « La collection Allegra est le symbole, mon symbole, de la vie et de l’amour, fait de liens dont l’importance varie, mais 21 ;. P a'$"" +, , -, t'.0 4. toujours unis, toujours soudés. Liens d’or ou de cuir entremêlés, pleins, solides. Colorés comme l’est la vie, vibrants comme l’est l’amour. Bagues, boucles d’oreilles, pendentifs, bracelets et aujourd’hui, une montre. La collection est complète, et j’en suis fier. » De Grisogono began as a shop, which opened in Geneva in 1993. Since then, the brand has earned its reputation and its founder, Fawaz Gruosi, now adorns VIPs of the world with watches and pieces of jewellery that look like works of art. A black diamond, a gem jewellers had givenup on a long time ago, was enough for Fawaz Gruosi – and through him de Grisogono – to attract media attention. In 1996, this Italian- Lebanese devoted an entire jewellery collection to it, which was a huge success with the public and marked him out as someone to be reckoned with. In between shop openings and presentations of creations, de Grisogono follows the golden path charted by its founder. The year 2000 saw the creation of its first collection of watches (presented in Basel), which was entitled Instrumento N°Uno. Fawaz Gruosi was the first to use shagreen for the wristbands of his watches, and then de Grisogono went on to invent a new shade of gold – Browny Brown Gold – and to dare to combine white diamonds with milky Icy Diamonds. De Grisogono aims for perfection with every single piece. The designs, materials and stones therefore have to be chosen with utmost care. The criteria for gem selection are particularly strict and cover two main aspects : colour and purity. De Grisogono employs some of the most highly qualified jewellers in the world, who are able to give concrete expression to Fawaz Gruosi’s inspirations in terms of shape and size. Every year, the Geneva-based company launches new products and establishes itself in new places ; it now has 17 shops throughout the world, some 150 sales outlets and a showroom in Paris, and it has the reputation of being one of the most dynamic, creative and avant-garde forces in the jewellery trade today. In 2011, to pay tribute to that which allowed him to reach the summits, Fawaz Gruosi designed the Black Forever watch collection ; in it, the black diamond was celebrated in a big way, proving, if any proof was still required, the mastery of the craftsmen who worked with it and the inventiveness of the brand’s founder. In 2014, the new Allegra collection, dedicated to his daughter, tops the bill in Basel. Fawaz Gruosi describes it as follows : « The Allegra collection is a symbol, my symbol, of life and love, made of links of varying importance, but always united, always tightknit. Full, solid interwoven bands of gold and leather. As colourful as life, as vibrant as love. Rings, earrings, pendants, bracelets and now, a watch. The collection is complete, and I am proud of it. » e'io,